Apple is dominating tech market for a long period of
time. However Apple may have lost the Desktop PC war but after that they
continued in totally new direction which resulted in the production of iPods,
iPhones and iPads. However its Mac products also gained fame with the passage
of time. Apple’s loyal fans are never willing to use any device from other
brands. Plus it is hard for other brands to beat Apple. Most of us take Apple’s
success as a mystery, we can’t think of a reason why Apple is leading tech
market for so long. Today I’m going to tell you the principles behind Apple’s
success or you can say I am finally going to reveal the mystery.
Most of the companies while producing a new product just
make use of the new technology and don’t make sure whether it will be liked and
wanted by people or not. But Apple have a different approach while producing new
things. Apple engineers make sure that products created by them are perfect in
every sense because they themselves have to use it. When Steve Jobs was alive
he was the chief user of Apple products, so engineers kept all these things in
mind while creating a new thing. The biggest reason of Apple’s success is that
they are easy to use. While engineering new products, workers at Apple make
sure the interface is intuitive and easy to understand for first time users.
You can even say that in Apple ease of use is given more importance than the
product itself.
Another reason why people prefer Apple products,
especially iPhone over other smartphones is because Apple doesn’t give them a
plethora of smartphones at a time. There is only one recent model so you don’t
find any difficulty in choosing which one is best for you. This makes buying an
Apple product relatively simpler to other brands. Steve Job understood that
even though you give people simple and easy to use devices but new technology
often creates complexities for people. And to deal with this problem Apple
offers exceptionally good customer services. Once you tell Apple staff your
need or problem they try to fix it on the spot. No wonder half of the Apple
users today are new users, with easy to use devices and great customer services
at your help you can definitely take most out of your new tech gadget.
Apple’s biggest quality is they never recreate any old
thing, they invent new things. Or you can also say they create only those
products about which they are sure they can make it better. For example Apple
took MP3 to next level and invented iPod and same is the case with its other
products. The factor that scares most of its competitors is that Apple stays
almost two years ahead of its competitors. Where its competitors try to compete
its products currently available in market, Apple is already working on
products that will be launched after two years. For example the iPhone which
released in 2014 was completed in 2012.
All these principle
and factors combine together with Apple’s big cash to create products with
features which are never offered before by any other brand. Inventing new
things definitely needs a lot of money and most of the other brands can’t
compete Apple in this thing. As long as Apple adheres to these principles and
preferences, Apple will continue to rule the tech market.
